Social Media & Marketing Coordinator

Date Posted: 03/24/2023

Zoofari Parks, LLC, parent company of Virginia Safari Park, Alabama Safari Park, Texas Zoofari Park and Gulf Breeze Zoo is hiring a Social Media & Marketing Coordinator to join our team.

This position works within the Marketing Department to assist the Social Media Manager in creating social media strategy and will develop content for, implement and monitor all social media campaigns related to Virginia Safari Park promotions and branding efforts. This position will assist the Corporate Marketing Manager in creating Park content including images, video and text copy. This position is based in Natural Bridge, Virginia.

• Promote all Park activities through daily social media posts (including Facebook, Instagram, TikTok, YouTube and all other platforms determined by the Park) and collaborate with the Marketing department to craft, represent and maintain the digital voice of the Virginia Safari Park.
• Work with the Social Media Manager to develop and present an online and social media marketing plan to the Corporate Marketing Manager.
• Execute a results-driven social media strategy.
• Assist in creating and editing copy, video, and photo content of park, animal collections and events.
• Maintain a unified brand voice across different social media channels.
• Monitor social media channels for industry trends.
• Review and understand social media analytics to make informed decisions on future strategies.
• Monitor ongoing social media campaigns, our current and desired audience and the reaction to our distributed content.
• Interact with users and respond to social media messages, inquiries, and comments.
• Assist with other Marketing projects as needed.

• Passion for social media and proficiency with major social media platforms and social media management tools
• Proficiency with video and photo editing tools and digital media formats
• Excellent social listening skills
• Ability to understand historical, current, and future trends in the digital content and social media space
• Strong copywriting and copy-editing skills and be familiar with AP Style and able to create social media posts that are timely, accurate and in-sync with the Park’s voice and brand
• Top-notch oral and verbal communication skills
• Impeccable time management skills with the ability to multitask
• Ensure projects are completed with high quality and on schedule
• Detail-oriented approach with the ability to work under pressure to meet deadlines
• Flexible schedule (Occasional weekends required)
• Competitive salary, insurance, paid sick/vacation time, and 401k options available.

• Bachelor’s degree in marketing, graphic design, or a related field
• 1-2 years experience with B2C social media marketing or content development
• Work experience in the Attraction industry a plus
• Capable of working in a fast-paced environment
• Direct experience using social media management tools (Hootsuite, Loomly, other)
• Experience with Microsoft Office Suite. Additional ability to conduct research on the Internet and experience with popular and emerging social media platforms is required. Familiarity with WordPress, MailChimp, SurveyMonkey and video editing software a plus.
• Experience with Adobe Creative Cloud (Photoshop, Premier Pro, Illustrator, Lightroom, etc.) or equivalent digital media editing tools
• Experience with Mac computers and Google tools (i.e. Google Docs)

Interested applicants should submit their resume, portfolio with creative and writing samples, and contact information for three references to marketing@zoofariparks.com